The Chicago Rangers found themselves in a difficult predicament this off-season. After a dismal 2008 campaign that saw hefty drops in attendance, merchandising revenue, and an economic recession, management was faced with an uphill battle for 2009. In an effort to market the team to a wider and more diverse fan base and stimulate profit growth, entrepreneur and Chicago Ranger CEO Lucas Luecke, with the full support of CFO Mike LaRocco and manager Eric Morrissey, has launched the ChicagoRangers twitter campaign. This is the last in a series of moves orchestrated by Luecke to tighten the grip his team has been holding for quite some time now in cyberspace.
This move by the club is being viewed by some as a natural evolution of the game within the technological era. Others are calling it a disgrace to the game of baseball. Despite our best efforts, Luecke was unavailable for comment. However, second year manager Morrissey was quoted in the Winnemac Gazette saying, "As long as my players and I are not expected to Tweet during the game, I have no problem with this." But, as Morrissey found out last year, expectations are one thing, what happens is another.
2 comments:
Emo, are you going to fine us if we tweet during the game like Scott Skiles of the Bucks did to one of his players?
Upper management has made it clear to me that they encourage tweeting on the bench during games, so long as we remain competitive on the field. However, any on the field tweeting is punishable by death.
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